Editor Reviews

Realia is this cool app that lets you check if something is truly Made in Italy. And guess what? They just added a super awesome feature that lets you scan multiple products at once and even see some amazing augmented reality stuff! Basically, when you point your phone at a product shelf, the app shows you animated images of the real Made in Italy products. It's like magic! Now you can easily figure out if that fancy Italian-looking thing is really from Italy or not.

Realia lets you instantly check if a product is really Made in Italy, no matter where you are or what device you're using. If the app can't recognize the product using augmented reality, you can simply scan the barcode or QR code to be taken directly to the product's page. This unique connection between the product, its code or packaging, and the web-in-app page ensures that the information is genuine and cannot be faked. Once you've confirmed the authenticity, you can explore images, watch videos about how it's made, learn more about its technical features, and discover what makes that product special.

Realia and the non-profit organization Reliabitaly work together every day to keep their product databases up to date. But here's the thing - not all products out there give us complete info. Our app only recognizes products from companies that have asked us to feature them. We do this to protect our Italian products from cheap imitations and what we call 'Italian Sounding'. If you want more details, just download the app and check out the 'Legals' page.

Users can snap a pic of a product that's not on the Realia app and shoot it over to our team for a good ol' check-up. We wanna hear your thoughts, so don't be shy! Start using the app and let us know what you think.

Features

Spot genuine Italian products using augmented reality!